What's Your Story?

Lost In Biz

I lost count how many times I hear, “We just get so lost in the weeds.”

Yes, as busy business leaders, it’s all too easy to let the world whir by without sharing, or taking the time to fully acknowledge, the incredible impact you’re making. And then when you try to tell the stories, it’s difficult to share them in a consistent way that truly encourages your ideal stakeholders to fall in love with your business and help you with your mission.

This is normal. You are OK. You also need a little help from your writer friend.

Consider the following to better understand how your stories can bridge your mission to your reality:

• Encouraging ideal clients to choose you through connection and relatability

• Deterring PITA clients who don’t align with your mission or values

• Celebrating how specific humans exemplify the change you strive for

• Inspiring value-aligned stakeholders to add a turbo boost to your mission

• Creating safe space for the humans you’re inviting into your business journey

• Further showing how you stand out from other businesses in your industry

• Attracting brilliant talent who will enhance and grow opportunities for you

Who. What. Where. When.

Chasing all the many shiny new platforms and trends is super fun, and can run us right off course. There is much to know about the people who will help you carry out your mission through to, hopefully, seeing your beautiful vision.

Who - Obviously you cannot please everyone, and not everyone will bring your business along the right path. Better understand who are your ideal clients, partners, advocates, influencers… They are precious in your relationship solar system. PITA planets might need a gentle nudge to a galaxy far, far away.

What - What do they want and need to hear from you? What tone and voice will you use? What words and content themes? What is the goal action(s) they need to take?

Where - Where do they play? Where do they work? Most likely we’re talking online. Where? If you’re trying to post only on Facebook but your ideal stakeholders hang out on LinkedIn, that’s not great.

When - Posting and sharing content only when you feel the urge might not be the best strategy for an effective marketing strategy.

In both my Done With You (Mission Magnetosphere) and Done For You (Content Subscription) services, we take the time to research and understand Who, What, Where, When, Why, and How. All the things. Then we can explore the strategy and stories to educate, empower, enlighten, and encourage your stakeholders.

What’s My Story?

In short, I’ve been in sales for decades. I won the cruise, the ski trip, the crystal plaques and vases… and in 2021 I decided to live the rest of my life as ME as I can be. So I came out as bisexual and a writer at the same time. No one was surprised. My Wa’am Writes business launched and continues to grow and pivot as I realign what both you and I need from each other.

My Mission:

Bridging vision and reality for LGBTQ-inclusive businesses through compassionate, purpose-driven marketing strategies.

My Vision:

A vibrant global economy celebrating LGBTQ+ voices, driving creativity, progress, and equitable opportunities.

My Values:

Sustainability - Cultivating resilient LGBTQ+ ecosystems: promoting safe, inclusive environments and equitable economic opportunities for all.

Purpose - We're here to transform challenges into opportunities, championing LGBTQ+ success stories in every industry.

Inclusion - Our business thrives on diversity: we don't just welcome differences, we celebrate and amplify every unique powerful voice.

Compassion - Sensitivity is our strength: we're deeply committed to understanding and addressing LGBTQ+ challenges. (You might see me use Creativity as a value, too)

Empowerment - Empowering queer voices: we amplify LGBTQ+ narratives, turning whispers into powerful business anthems.

Does my mission, vision, and set of values align with yours?

Tangle Of A Tale Special For You

Thank you for reading my newsletter. I’ll be in Portugal next Wednesday, on my way to my friend’s place outside Coimbra, and getting over jet lag. No workshops. No book events. Sooooo… how about I offer you 55% off the e-book on my website?

Use this link

and use code LTSEREFERRAL55

If you’d rather get the print book,

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Feel free to share this with people you know who would appreciate a crazy gender-neutral Interchangeable Action Novel© with 29 different endings and multiple ways to get to each ending. It’s a sexy, nerdy tangle of a tale about an insurance agent acting like a secret agent. Enjoy!

Gratitude galore, your inclusive writer friend,

Laura Paisley Beck