Why Refresh Your Brand?

Show Your True Colors

Some people say, “If it’s not broken, don’t fix it.” Another way to think of your website is this: If it’s possible to better connect your brand to your mission and ideal audience, don’t delay!

There was nothing wrong with my logo and website before. Yet… you know that feeling that it’s time to spread the love to those who send over ideal business? And as my focus and target audience refined with time, I wanted my branding to attract those who truly dig my mission, vision, and vibe.

Reflection time: What would make your branding feel more mission-aligned and magnetic to your best business relationships?

Stars in My Relationship Solar System

When we realign the stars in our own solar system, as I call it, it’s amazing what beautiful solar flares light up the sky and attract even more stellar relationships.

🌟 Two Lips Creative nailed the essence of my book, Licensed to Sell, in the cover design. I knew they could elevate my website and logo with the vibe I exude, while still keeping the look modern and clean. We wanted the website to sparkle and breathe. And they worked my rainbow of brand colors perfectly!

🌟 Mary Jane Connor of MJK Marketing asked me to write her About Me website copy so I reciprocated the favor. She understands the complex nuance of incorporating several brand elements with the voice, yet keeping copy clear and concise. It’s not easy! I’m so relieved she took on the challenge.

Reflection time: Who digs your vibe the most? What stars do you need aligned?

Celebrate Our Brilliant Brains

Join Women in Tech and me for a night of therapeutic workshopping on October 29th.

• Learn the differences between writing for the web vs. print

• Try short exercises to trick the inner critic

• Nurture your creative brilliance

• Prepare to celebrate your beautiful brain!

Reflection time: What is your inner critic telling you? Can you count the ways they are totally wrong?

That’s all I want to report for now. I’ll be giving a speech at UW Whitewater on Thursday, October 17th, teaching a Fun Fiction workshop for a team at American Family Insurance on October 23rd, and in the meantime wrapping up projects and planning for a month in Portugal writing the book the world needs to read. Seriously, this book I’m writing with a client is one you won’t want to ignore.

In the meantime, you can poke around my new website and email me at [email protected] with feedback or send small inclusive businesses my way who are getting frustrated with their marketing.

Reflection time: How would you like me to inspire you to inspire others?

Sending lots of love,

Laura Paisley Beck